Wet: The Magazine of Gourmet Bathing was founded in 1976 by Leonard Koren in Venice, CA. The first issue in May/June of that year was a modest 8 ½” x 11” black and white paper pamphlet. In this issue, Koren introduces the magazine to his audience: “Wet is a magazine devoted to upgrading the quality of your bathing experience. Hopefully, in the great American tradition of Coca Cola, doggie diapers and Pet Rocks, Wet will become one of those things you never imagined you needed until you find you can’t live without it.” Early issues of Wet include articles about bathing, showering, hot tubs, personal hygiene, food, and yoga. Two of my favorite articles include "Toothpaste Ratings" in no.2(1977:Dec./Jan.) and "Frozen Dinners" in no.4(1977). Both of these articles highlight the humorous, playful, and arty attitude of the magazine.
Barack Obama's first hundred days are over but artists are just getting started responding to his administration. While Shepard Fairey's Hope is now iconic, did you know that Obama has teamed up with the Youngblood superhero team? That in comic-land he got drafted to save the post-apocolyptic future? Or that he joined forces with Lycra-clad Sarah Palin and Hillary Clinton to vanquish demonized versions of George Bush and Dick Cheney?