TEN TONS OF ART ARRIVE AT MUSEUM OF MODERN ART. MUSEUMS ANNOUNCE PROJECT FOR FIRST COMPUTERIZED ARCHIVE OF ART. FIRST MORTGAGE LOANS OBTAINABLE ON HOUSE IN THE MUSEUM GARDEN. SPECIAL COMMITTEE ON ARTISTS’ RELATIONS FORMED. LECTURE ON ART UNDER THE DICTATORSHIPS. CHILD JURY SELECTS PRIZE-WINNING PICTURES AT MUSEUM OF MODERN ART.
Recent Tweets? No—these are MoMA press releases from the past half-century.
Since opening in 1929 MoMA has actively used press releases as a publicity tool. This is especially true in the Museum’s early years, when the idea of modern art was often a hard-sell to the general public. Press releases and publicity events were intended to draw attention—and visitors—to the fledgling institution.To this end, Museum staff aggressively, creatively packaged every show and event.
Virtually all MoMA press releases are now searchable on moma.org, divided in two parts: 1929–1997, and 1996–present. You can do a rough keyword search of the press releases by using the moma.org search tool (lower right of the browser window). Or you can browse by year.
Try to guess the years of these releases and send your answers to the Library. Next week we’ll post answers and another quiz.
Jennifer Tobias. Librarian, Reader Services, The Museum of Modern Art