Marketing is always a challenge for libraries. We want people to know about the treasures contained in our collections, the research services we provide, and, most importantly, that we are open for business. But we don't always have the budgets for targeted advertising or the attention of the media to inspire coverage that will reach potential users.
While the military actions in Iraq and Afghanistan wage on, NGOs, scholars, and governments from around the world have worked to raise awareness as well as to safeguard the wealth of cultural heritage currently at risk in the Greater Middle East, as evidenced in the recent exhibition Afghanistan: Hidden Treasures from the National Museum, Kabul, at The Metropolitan Museum of Art (Met).
In 2009, The Museum of Modern Art’s Library Council published one of its most important efforts to date: a hand-printed scroll (the ancient "book form" of Asia) by the artist Yun-Fei Ji titled The Three Gorges Dam Migration. The eight-foot-long image, at first glance resembling a traditional Chinese landscape, depicts the flooded landscapes of the Three Gorges area in contemporary China; it reproduces, in the a